"There's Always Room for Jell-O." This is the campaign slogan of a simple gelatin dessert that today is known as "America's Most Famous Dessert." The success story is one, the result of advertising and merchandising methods, new and different, never before employed. Salesmen, well-trained, well groomed, well versed in the art of selling went out in "spanking rigs, drawn by beautiful horses" into the roads, byroads, fairs, country gatherings, church socials, and parties to advertise theirproduct. First came team-drawn wagons, to be followed by smart auto-cars. Pictures, posters, and billboards over the American landscape, as well as page ads in magazines, carried the Jell-O Girl and the six delicious flavors into the American home.